Norman Percevel Rockwell

Norman Percevel Rockwell (February 3, 1894 – November 8, 1978) was a 20th-century American painter and illustrator. His works enjoy a broad popular appeal in the United States for their reflection of American culture. Rockwell is most famous for the cover illustrations of everyday life scenarios he created for The Saturday Evening Post magazine for more than four decades.  Among the best-known of Rockwell's works are the Willie Gillis series, Rosie the Riveter, Saying Grace (1951), The Problem We All Live With, and the Four Freedoms series. He is also noted for his work for the Boy Scouts of America (BSA); producing covers for their publication Boys' Life, calendars, and other illustrations.

Norman Rockwell was born on February 3, 1894, in New York City to Jarvis Waring Rockwell and Anne Mary "Nancy" (born Hill) Rockwell.  His earliest American ancestor was John Rockwell (1588–1662), from Somerset, England, who immigrated to America probably in 1635 aboard the ship Hopewell and became one of the first settlers of Windsor, Connecticut. He had one brother, Jarvis Waring Rockwell, Jr., older by a year and a half.  Jarvis Waring, Sr., was the manager of the New York office of a Philadelphia textile firm, George Wood, Sons & Company, where he spent his entire career.

Norman transferred from high school to the Chase Art School at the age of 14. He then went on to the National Academy of Design and finally to the Art Students League. There, he was taught by Thomas Fogarty, George Bridgman, and Frank Vincent DuMond; his early works were produced for St. Nicholas Magazine, the Boy Scouts of America (BSA) publication Boys' Life and other juvenile publications. Joseph Csatari carried on his legacy and style for the BSA.

As a student, Rockwell was given smaller, less important jobs. His first major breakthrough came in 1912 at age eighteen with his first book illustration for Carl H. Claudy's Tell Me Why: Stories about Mother Nature.

In 1913, the nineteen-year-old Rockwell became the art editor for Boys' Life, published by the Boy Scouts of America, a post he held for three years (1913–1916).[10] As part of that position, he painted several covers, beginning with his first published magazine cover, Scout at Ship's Wheel, appearing on the Boys' Life September 1913 edition.


World War I

During World War I, he tried to enlist into the U.S. Navy but was refused entry because, at 6 feet (1.8 m) tall and 140 pounds (64 kg) he was eight pounds underweight. To compensate, he spent one night gorging himself on bananas, liquids and doughnuts, and weighed enough to enlist the next day. However, he was given the role of a military artist and did not see any action during his tour of duty.

Rockwell's family moved to New Rochelle, New York when Norman was 21 years old and shared a studio with the cartoonist Clyde Forsythe, who worked for The Saturday Evening Post. With Forsythe's help, he submitted his first successful cover painting to the Post in 1916, Mother's Day Off (published on May 20).

He followed that success with Circus Barker and Strongman (published on June 3), Gramps at the Plate (August 5), Redhead Loves Hatty Perkins (September 16), People in a Theatre Balcony (October 14) and Man Playing Santa (December 9).

Rockwell was published eight times total on the Post cover within the first twelve months. Norman Rockwell published a total of 323 original covers for The Saturday Evening Post over 47 years. His Sharp Harmony appeared on the cover of the issue dated September 26, 1936; it depicts a barber and three clients, enjoying an a cappella song. The image was adopted by SPEBSQSA in its promotion of the art.

Rockwell's success on the cover of the Post led to covers for other magazines of the day, most notably The Literary Digest, The Country Gentleman, Leslie's Weekly, Judge, Peoples Popular Monthly and Life Magazine.